With the changes in demographics, progressive business insights, and massive adoption of digital technologies, Canadian businesses will experience a different view in the coming years.
Some trends that reflect the profound changes, and can transform your company are reflected below. Some tips are offered regarding how organizations can adapt and thrive.
Increased cultural diversity
Stats show that over three quarters of Canada’s population growth will come from the immigrant families by 2032. It means that this segment of population will contribute significantly to the raise of workforce. What your organization can do to take advantage of:
- capitalize on the government programs
- introduce your company to immigrant communities
- take advantage of the strength shown by immigrant workers
- provide training customized to specifics of the changing markets
Raising millennial workforce
In about a decade, more than half of workforce will consist of millennials and Generation Z. Your company can benefit from having younger workforce in many ways:
- invest in suitable, practical training
- develop leaders within your business
- increase efficient use of social media to introduce your company, present its capabilities
- create valued partnerships with educational institutions
Increased number of aging workers
The working-age labour it’s about to approach 0.2% growth rate this year and these specific actions are meant to improve the workplace:
- develop mentorship and promote communication between members of different generations
- improve benefits and compensation for all workers based on merit
- inspire workforce to contribute to a more helpful, considerate and cooperative work environment
- encourage brainstorming and actions to boos productivity
Development of automation in business activities
By this year, about 400 thousand units annual production of robots has been completed which changes certain aspects of your usual business. Taking these actions will increase your chances of success in the changing markets:
- increase employees involvement to make decisions of purchasing new technology
- use your negotiation skills to acquire best tech for fair prices
- create a clear map of your business processes for short-term and long-term goals
- outsource some of your activities which cost you much more inside your business now
Growth of data economy
The number of devices to be connect to the internet worldwide will reach an astounding 75 billion by 2025. Adapting to this direction your organization could:
- start customizing and personalizing offers using relevant data
- increase management efficiency applying dashboards
- boost the data tools assistance
- retain an innovative, effective CRM
Virtual marketplaces boost
E-commerce retail sales is projected to increase to $56 billion by the end of 2020. Taking this into consideration you could focus on how to:
- amplify your presence in social media
- improve learning on attracting online customers
- create a solid image in all your online aspects
- manage your progress by measuring the results
Knowing the new directions which some have already come into place and they will settle by the end of the decade. They could help you adjust to an emerging environment having the appropriate tools you empower yourself with.